Although Fox did in March this year, 50 million units off the assembly line ceremony, but Ford's market share in China is still a far cry from its global position. And general compared to the Ford product line in China is not only thin, but the coverage is very narrow.
For this problem, responsible for Ford Motor's group vice president of marketing Jim ? Farley (Jim Farley) do not feel is inferior. North American auto market has experienced ups and downs, the Ford Motor for the group's "One Ford" philosophy, with more in-depth understanding and implementation. They feel that this oneness brings competitive advantage to the product instead, which is the size and variety can not be brought.
April 23, 2010, the Pharisees accepted the "Automotive Business Review" interview, after which he live for dealers at the show did a product launch. Before the introduction of new products, which is part of his concern. He hoped that the whole process, consumers are sensitive to Ford's image. He said: "The customer is not just simply buy your product, he wants you to do this the company behind the product have a better relationship, he is not shaking hands and products, but shook hands and the company."
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