Freescale's global automotive electronics product marketing manager MarcOsajda also said that energy conservation, safety and entertainment will be a hot automotive applications by 2011, the local automotive manufacturers meet the challenges is the lack of innovative products car specifications, which, Freescale specially developed Qorriva32 bit automotive MCU, automotive electronics manufacturers to help address local safety challenges of energy conservation and entertainment.
Atmel automotive electronics business, Asia Pacific marketing director, said Wu Yanxiang framework to improve vehicle ride comfort and fuel efficiency technology upgrade in 2011 will take the heat, "for example, with a start / stop button PKE (keyless entry), in the control units with touch screen design, electric power steering system will control more popular. "He cites the road.
In 2010, local brand car manufacturers have begun the gradual accumulation of technology to deliver high-end models, a landmark event which is Volvo, with the local models to high-end, will also increase demand for electronic.
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